7 Side Hustles You Can Start During COVID-19

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Starting a side hustle is one of the best decisions you can make. It gives you more freedom financially, personally, and professionally. There is nothing better than being your own boss and feeling in control of your future. A great side hustle can give you: Additional revenue Confidence in yourself professionally Feeling of control in…

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How to Scale Facebook Ads for the Holidays

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If you are a small business owner trying to get the most out of your ad spend on Facebook this year, then this article is for you. Due to the COVID-19 pandemic, even more holiday shopping than normal will be done online. As a result, companies are planning on spending even more on online ads…

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Surviving a Recession (Part II) – Marketing Edition

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I wrote a short piece about the fundamental strategies and mindsets that I’ve found helpful in weathering the economic ups and downs of the last 25 years. As I noted in my first piece on Surviving a Recession, the 2020 economic crisis will be the third major recession we’ve gone through as a business. Pushing…

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7 Steps to Posting on TikTok

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One of the newest social media platforms that is generating tons of interest these days is TikTok. TikTok features short 15- to 60-second videos that often have trending music as a background. As a whole, the platform attracts a younger demographic, specifically teenagers and young adults. Depending on what your product is and who you…

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Surviving a Recession (Part I)

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Most of our work involves marketing and most of that marketing is in the lead generation space. If you have a product or service with a sales cycle and turn leads into customers, then that is our sweet spot. That said, we also do a fair amount of e-commerce work as well as TV production…

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Beginner’s Guide to Holding Digital Meetings

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We have been a “virtual” workforce since 2013. Having the freedom to work from home (or the beach!) gives our team members valuable flexibility in an ever-changing market. That said, we have “face to face” meetings all the time. Not being in the same physical space does not prevent us from working together and collaborating…

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Higher Education Guide: Use Social Media and Increase Prospects!

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Understanding Social Media Outlets Social media has become an increasingly important way to connect with potential students for schools of all sizes. Facebook has long been known as the most popular social media outlet with 87% of online adults aged 18 to 29 using the platform. However, Instagram (53%), Pinterest (34%), and Twitter (37%) are…

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Roanoke, VA SEO: A Quick & Dirty Guide to Local SEO Marketing

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Organizations (especially retail businesses and career colleges) hear a lot about “Local Search Marketing” and “Local SEO”. I put this quick and dirty guide together to help you understand the basics of local SEO and to give you some quick and easy pointers on how to improve your website’s position in search rankings. And I…

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How Colleges Should Use Twitter

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Instagram  or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below! Twitter is an important social platform for businesses…

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How Colleges Should Use Pinterest

This article is part of our guide to Leverage Social Media and Increase Higher Education Prospects.. You can learn more about how to use Facebook, Twitter and Instagram in the earlier installations of this guide. Pinterest is a popular but often underutilized or improperly used platform. Founded in 2010, Pinterest has far more female users than male…

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