Woman working on laptop in kitchen

Starting a side hustle is one of the best decisions you can make. It gives you more freedom financially, personally, and professionally. There is nothing better than being your own boss and feeling in control of your future. A great side hustle can give you: Additional revenue Confidence in yourself professionally Feeling of control in…

Read More
Image of shopper on her phone during the holidays

If you are a small business owner trying to get the most out of your ad spend on Facebook this year, then this article is for you. Due to the COVID-19 pandemic, even more holiday shopping than normal will be done online. As a result, companies are planning on spending even more on online ads…

Read More
Image of website analytics on a tablet

I wrote a short piece about the fundamental strategies and mindsets that I’ve found helpful in weathering the economic ups and downs of the last 25 years. As I noted in my first piece on Surviving a Recession, the 2020 economic crisis will be the third major recession we’ve gone through as a business. Pushing…

Read More
Three images of TikTok interface

One of the newest social media platforms that is generating tons of interest these days is TikTok. TikTok features short 15- to 60-second videos that often have trending music as a background. As a whole, the platform attracts a younger demographic, specifically teenagers and young adults. Depending on what your product is and who you…

Read More
Image of newspaper headlines during a crisis

Most of our work involves marketing and most of that marketing is in the lead generation space. If you have a product or service with a sales cycle and turn leads into customers, then that is our sweet spot. That said, we also do a fair amount of e-commerce work as well as TV production…

Read More
Woman on an online video call

We have been a “virtual” workforce since 2013. Having the freedom to work from home (or the beach!) gives our team members valuable flexibility in an ever-changing market. That said, we have “face to face” meetings all the time. Not being in the same physical space does not prevent us from working together and collaborating…

Read More
Phone in customer's hands with social like and follow icons above

Understanding Social Media Outlets Social media has become an increasingly important way to connect with potential students for schools of all sizes. Facebook has long been known as the most popular social media outlet with 87% of online adults aged 18 to 29 using the platform. However, Instagram (53%), Pinterest (34%), and Twitter (37%) are…

Read More
Photo of storefronts on a main street

Organizations (especially retail businesses and career colleges) hear a lot about “Local Search Marketing” and “Local SEO”. I put this quick and dirty guide together to help you understand the basics of local SEO and to give you some quick and easy pointers on how to improve your website’s position in search rankings. And I…

Read More

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Instagram  or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below! Twitter is an important social platform for businesses…

Read More

This article is part of our guide to Leverage Social Media and Increase Higher Education Prospects.. You can learn more about how to use Facebook, Twitter and Instagram in the earlier installations of this guide. Pinterest is a popular but often underutilized or improperly used platform. Founded in 2010, Pinterest has far more female users than male…

Read More