Beginner’s Guide to AdWords & PPC for Higher Education
If your institution has considered running pay-per-click (PPC) campaigns on the web or if you are currently outsourcing these campaigns but want to understand more about how PPC works, then this guide is for you. Obviously, we offer PPC campaign management and consulting – but this guide is designed to help you get a better…
Read MoreCreating a Content Marketing Plan [Guide]
This guide will give you an easy, step-by-step process for creating a content marketing plan. You can use it to create an overall strategy for developing blog posts, which articles you want to share and highlight in social media, and to better understand your target market’s needs. We cover: What is Content Marketing and why…
Read MoreHow Colleges Should Use Facebook
This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Twitter and How to use Instagram or Pinterest as a college or university. Facebook is one of the largest and oldest social platforms. Most people have a profile and understand its purpose and how to post. However, using Facebook as…
Read MoreHow Colleges Should Use Instagram
This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Twitter or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below! Instagram has been around…
Read More3 Proven Strategies for Getting More Customers on Facebook
There are proven, tested ways for any business to be successful on Facebook. Do you ever wonder why your Facebook posts don’t seem to be bringing in more customers? Facebook is the third largest country on earth, but you cannot seem to get 20 people to raise their hands and buy something! (Before we go…
Read MoreHow to Create a Facebook Ad in 15 Minutes or Less
Facebook ads are one of the best ways to grow your business quickly and easily. Compared to similar platforms like Adwords or Twitter, Facebook’s system is easy to use and can often produce the best results. If you have been itching to try the hottest new ad platform but aren’t sure where to start, we…
Read MoreA Beginner’s Guide to Effective Facebook Campaigns
Effective marketing can be measured and while it takes experience to be truly innovative in the field, Facebook ads have made digital marketing accessible and affordable to all business owners and brands. Creating an effective Facebook ad is about great copy and images, but half the battle is also about starting your Facebook campaign with…
Read MoreThe 9 Rules for Making Facebook Ads Work (or, How We Managed $5 Million in Ads to Generate more than $40 Million for our clients in 2016)
In 2016, we managed a little less than $5 million in online ads for our clients and generated a little more than $40,28,000 in revenue for our clients. Clients ranged from small “mom and pop” businesses to large, multi-million dollar companies. The industries we served ran the gamut from a translation firm to colleges to…
Read MoreThe Week in PPC Episode 4
Welcome to the Week in PPC! Today we are talking about a recent study by Advent Communication on the accuracy of Google’s location targeting. Marketers have long suspected that Google’s ability to accurately track both mobile and desktop devices is far weaker than they have implied. Now the results are in….and they might explain…
Read MoreThe Week in PPC Episode 3
Welcome to The Week in PPC! Today we discuss Facebook’s announcement that they will begin using third party tools to verify video viewing statistics. Plus we look at the different ways you can pay for Facebook ads and the benefits of Facebook’s new option to bid on “viewable impressions.” Second, we look at Google’s decision…
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