A Beginner’s Guide to Effective Facebook Campaigns

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Effective marketing can be measured and while it takes experience to be truly innovative in the field, Facebook ads have made digital marketing accessible and affordable to all business owners and brands. Creating an effective Facebook ad is about great copy and images, but half the battle is also about starting your Facebook campaign with…

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The Week in PPC Episode 4

 Welcome to the Week in PPC! Today we are talking about a recent study by Advent Communication on the accuracy of Google’s location targeting. Marketers have long suspected that Google’s ability to accurately track both mobile and desktop devices is far weaker than they have implied. Now the results are in….and they might explain…

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The Week in PPC Episode 3

Welcome to The Week in PPC! Today we discuss Facebook’s announcement that they will begin using third party tools to verify video viewing statistics. Plus we look at the different ways you can pay for Facebook ads and the benefits of Facebook’s new option to bid on “viewable impressions.” Second, we look at Google’s decision…

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Creating a Content Marketing Plan [Infographic]

Are you considering a Content Marketing plan for your college or university? This infographic outlines the four key steps to creating a plan that is both effective and manageable. Use this structure to develop the types of content that prospects are looking for while also creating resources that will provide lead traffic from the major…

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The Week in PPC Episode 2

Welcome to The Week in PPC! Today we are talking about how Google is changing the way that Adwords reports conversions. For many colleges and universities, this may change the way you track the success of your campaigns. We have two key tips to help you prepare for this new form of reporting. Then we’ll…

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How To Create A Social Media Plan [Infographic]

Ready to create a social media plan for your college or university? This infographic will guide you through the process of developing your own successful plan. With this structure for your social media guide, you will engage social engagement with your brand and drive prospects! For more detail on each section of the guide, follow…

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The Week in PPC – Episode 1

The Week in PPC – Episode 1 Welcome to the Week in PPC! In this episode we look at the share of search across Google, Bing, Yahoo, and AOL and make some recommendations about how to spend your pay-per-click ad dollars accordingly. (Spoiler alert: We still believe that getting things in order on the Search…

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5 Things You Can Do to Get More Business Right Now

I often act as an interim Chief Marketing Officer for clients. The single most common challenge that I face upon starting the engagement is a trough in immediate sales. Of course this makes sense – when revenue is growing and sales are booming, an organization’s focus is on operations and servicing the business. Once things…

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Why Your Website Should Use Google Analytics

This article is meant for senior level marketing VP’s or enrollment managers at businesses that have websites, but are not currently using any sort of tool to help measure their traffic and online marketing success. It is also for you if you are using an in-house hodge-podge of mysterious “reports” that are not easily accessible…

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