How to Guides

Higher Education Guide: Use Social Media and Increase Prospects!

Understanding Social Media Outlets Social media has become an increasingly important way to connect with potential students for schools of all sizes. Facebook has long been known as the most popular social media outlet with 87% of online adults aged 18 to 29 using the platform. However, Instagram (53%), Pinterest (34%), and Twitter (37%) are…

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Roanoke, VA SEO: A Quick & Dirty Guide to Local SEO Marketing

Organizations (especially retail businesses and career colleges) hear a lot about “Local Search Marketing” and “Local SEO”. I put this quick and dirty guide together to help you understand the basics of local SEO and to give you some quick and easy pointers on how to improve your website’s position in search rankings. And I…

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How Colleges Should Use Twitter

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Instagram  or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below! Twitter is an important social platform for businesses…

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How Colleges Should Use Pinterest

This article is part of our guide to Leverage Social Media and Increase Higher Education Prospects.. You can learn more about how to use Facebook, Twitter and Instagram in the earlier installations of this guide. Pinterest is a popular but often underutilized or improperly used platform. Founded in 2010, Pinterest has far more female users than male…

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Beginner’s Guide to AdWords & PPC for Higher Education [Updated]

If your institution has considered running pay-per-click (PPC) campaigns on the web or if you are currently outsourcing these campaigns but want to understand more about how PPC works, then this guide is for you. Obviously, we offer PPC campaign management and consulting – but this guide is designed to help you get a better…

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Creating a Content Marketing Plan [Guide]

This guide will give you an easy, step-by-step process for creating a content marketing plan. You can use it to create an overall strategy for developing blog posts, which articles you want to share and highlight in social media, and to better understand your target market’s needs. We cover: What is Content Marketing and why…

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How Colleges Should Use Facebook

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Twitter and How to use Instagram or Pinterest as a college or university. Facebook is one of the largest and oldest social platforms. Most people have a profile and understand its purpose and how to post. However, using Facebook as…

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How Colleges Should Use Instagram

This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Twitter or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below! Instagram has been around…

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3 Proven Strategies for Getting More Customers on Facebook

There are proven, tested ways for any business to be successful on Facebook. Do you ever wonder why your Facebook posts don’t seem to be bringing in more customers? Facebook is the third largest country on earth, but you cannot seem to get 20 people to raise their hands and buy something! (Before we go…

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Creating a Content Marketing Plan [Infographic]

Are you considering a Content Marketing plan for your college or university? This infographic outlines the four key steps to creating a plan that is both effective and manageable. Use this structure to develop the types of content that prospects are looking for while also creating resources that will provide lead traffic from the major…

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