Marketing
How to Scale Facebook Ads for the Holidays
If you are a small business owner trying to get the most out of your ad spend on Facebook this year, then this article is for you. Due to the COVID-19 pandemic, even more holiday shopping than normal will be done online. As a result, companies are planning on spending even more on online ads…
Read MoreSurviving a Recession (Part II) – Marketing Edition
I wrote a short piece about the fundamental strategies and mindsets that I’ve found helpful in weathering the economic ups and downs of the last 25 years. As I noted in my first piece on Surviving a Recession, the 2020 economic crisis will be the third major recession we’ve gone through as a business. Pushing…
Read MoreSurviving a Recession (Part I)
Most of our work involves marketing and most of that marketing is in the lead generation space. If you have a product or service with a sales cycle and turn leads into customers, then that is our sweet spot. That said, we also do a fair amount of e-commerce work as well as TV production…
Read MoreHigher Education Guide: Use Social Media and Increase Prospects!
Understanding Social Media Outlets Social media has become an increasingly important way to connect with potential students for schools of all sizes. Facebook has long been known as the most popular social media outlet with 87% of online adults aged 18 to 29 using the platform. However, Instagram (53%), Pinterest (34%), and Twitter (37%) are…
Read MoreRoanoke, VA SEO: A Quick & Dirty Guide to Local SEO Marketing
Organizations (especially retail businesses and career colleges) hear a lot about “Local Search Marketing” and “Local SEO”. I put this quick and dirty guide together to help you understand the basics of local SEO and to give you some quick and easy pointers on how to improve your website’s position in search rankings. And I…
Read MoreHow Colleges Should Use Twitter
This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Instagram or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below! Twitter is an important social platform for businesses…
Read MoreBeginner’s Guide to AdWords & PPC for Higher Education
If your institution has considered running pay-per-click (PPC) campaigns on the web or if you are currently outsourcing these campaigns but want to understand more about how PPC works, then this guide is for you. Obviously, we offer PPC campaign management and consulting – but this guide is designed to help you get a better…
Read MoreCreating a Content Marketing Plan [Guide]
This guide will give you an easy, step-by-step process for creating a content marketing plan. You can use it to create an overall strategy for developing blog posts, which articles you want to share and highlight in social media, and to better understand your target market’s needs. We cover: What is Content Marketing and why…
Read MoreHow Colleges Should Use Facebook
This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Twitter and How to use Instagram or Pinterest as a college or university. Facebook is one of the largest and oldest social platforms. Most people have a profile and understand its purpose and how to post. However, using Facebook as…
Read MoreHow Colleges Should Use Instagram
This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Twitter or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below! Instagram has been around…
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