3 Proven Strategies for Getting More Customers on Facebook

There are proven, tested ways for any business to be successful on Facebook. Do you ever wonder why your Facebook posts don’t seem to be bringing in more customers? Facebook is the third largest country on earth, but you cannot seem to get 20 people to raise their hands and buy something! (Before we go…

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5 Things You Can Do to Get More Business Right Now

I often act as an interim Chief Marketing Officer for clients. The single most common challenge that I face upon starting the engagement is a trough in immediate sales. Of course this makes sense – when revenue is growing and sales are booming, an organization’s focus is on operations and servicing the business. Once things…

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Why Your Website Should Use Google Analytics

This article is meant for senior level marketing VP’s or enrollment managers at businesses that have websites, but are not currently using any sort of tool to help measure their traffic and online marketing success. It is also for you if you are using an in-house hodge-podge of mysterious “reports” that are not easily accessible…

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5 Important Marketing Resolutions

My good friend and colleague Frank Martin used to write a wonderful blog on all things marketing (and occasionally on cool stuff about Italy). Every year, he would offer 12 Marketing Resolutions. I highly recommend that, at least once per year, you take a break and make some concrete resolutions that will improve your marketing…

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10 Things Prospects Hate About You

Several years ago, I wrote a piece called “Ten Things Prospects Hate About You”. Next to “Why Email Doesn’t Work” it was the second most popular column I’ve ever done. Recently, someone asked me for a copy of both parts of that piece and, wouldn’t you know it, I looked it over and realized that…

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