7 Side Hustles You Can Start During COVID-19

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Starting a side hustle is one of the best decisions you can make. It gives you more freedom financially, personally, and professionally. There is nothing better than being your own boss and feeling in control of your future. A great side hustle can give you: Additional revenue Confidence in yourself professionally Feeling of control in…

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Beginner’s Guide to Holding Digital Meetings

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We have been a “virtual” workforce since 2013. Having the freedom to work from home (or the beach!) gives our team members valuable flexibility in an ever-changing market. That said, we have “face to face” meetings all the time. Not being in the same physical space does not prevent us from working together and collaborating…

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Higher Education Guide: Use Social Media and Increase Prospects!

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Understanding Social Media Outlets Social media has become an increasingly important way to connect with potential students for schools of all sizes. Facebook has long been known as the most popular social media outlet with 87% of online adults aged 18 to 29 using the platform. However, Instagram (53%), Pinterest (34%), and Twitter (37%) are…

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Roanoke, VA SEO: A Quick & Dirty Guide to Local SEO Marketing

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Organizations (especially retail businesses and career colleges) hear a lot about “Local Search Marketing” and “Local SEO”. I put this quick and dirty guide together to help you understand the basics of local SEO and to give you some quick and easy pointers on how to improve your website’s position in search rankings. And I…

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Beginner’s Guide to AdWords & PPC for Higher Education

If your institution has considered running pay-per-click (PPC) campaigns on the web or if you are currently outsourcing these campaigns but want to understand more about how PPC works, then this guide is for you. Obviously, we offer PPC campaign management and consulting – but this guide is designed to help you get a better…

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Creating a Content Marketing Plan [Guide]

This guide will give you an easy, step-by-step process for creating a content marketing plan. You can use it to create an overall strategy for developing blog posts, which articles you want to share and highlight in social media, and to better understand your target market’s needs. We cover: What is Content Marketing and why…

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3 Proven Strategies for Getting More Customers on Facebook

There are proven, tested ways for any business to be successful on Facebook. Do you ever wonder why your Facebook posts don’t seem to be bringing in more customers? Facebook is the third largest country on earth, but you cannot seem to get 20 people to raise their hands and buy something! (Before we go…

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