How to Scale Facebook Ads for the Holidays

Image of shopper on her phone during the holidays

If you are a small business owner trying to get the most out of your ad spend on Facebook this year, then this article is for you. Due to the COVID-19 pandemic, even more holiday shopping than normal will be done online. As a result, companies are planning on spending even more on online ads…

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Higher Education Guide: Use Social Media and Increase Prospects!

Phone in customer's hands with social like and follow icons above

Understanding Social Media Outlets Social media has become an increasingly important way to connect with potential students for schools of all sizes. Facebook has long been known as the most popular social media outlet with 87% of online adults aged 18 to 29 using the platform. However, Instagram (53%), Pinterest (34%), and Twitter (37%) are…

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Beginner’s Guide to AdWords & PPC for Higher Education

If your institution has considered running pay-per-click (PPC) campaigns on the web or if you are currently outsourcing these campaigns but want to understand more about how PPC works, then this guide is for you. Obviously, we offer PPC campaign management and consulting – but this guide is designed to help you get a better…

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3 Proven Strategies for Getting More Customers on Facebook

There are proven, tested ways for any business to be successful on Facebook. Do you ever wonder why your Facebook posts don’t seem to be bringing in more customers? Facebook is the third largest country on earth, but you cannot seem to get 20 people to raise their hands and buy something! (Before we go…

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The Week in PPC Episode 4

 Welcome to the Week in PPC! Today we are talking about a recent study by Advent Communication on the accuracy of Google’s location targeting. Marketers have long suspected that Google’s ability to accurately track both mobile and desktop devices is far weaker than they have implied. Now the results are in….and they might explain…

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