Social Media
How to Scale Facebook Ads for the Holidays
If you are a small business owner trying to get the most out of your ad spend on Facebook this year, then this article is for you. Due to the COVID-19 pandemic, even more holiday shopping than normal will be done online. As a result, companies are planning on spending even more on online ads…
Read More7 Steps to Posting on TikTok
One of the newest social media platforms that is generating tons of interest these days is TikTok. TikTok features short 15- to 60-second videos that often have trending music as a background. As a whole, the platform attracts a younger demographic, specifically teenagers and young adults. Depending on what your product is and who you…
Read MoreHigher Education Guide: Use Social Media and Increase Prospects!
Understanding Social Media Outlets Social media has become an increasingly important way to connect with potential students for schools of all sizes. Facebook has long been known as the most popular social media outlet with 87% of online adults aged 18 to 29 using the platform. However, Instagram (53%), Pinterest (34%), and Twitter (37%) are…
Read MoreHow Colleges Should Use Twitter
This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Instagram or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below! Twitter is an important social platform for businesses…
Read MoreHow Colleges Should Use Pinterest
This article is part of our guide to Leverage Social Media and Increase Higher Education Prospects.. You can learn more about how to use Facebook, Twitter and Instagram in the earlier installations of this guide. Pinterest is a popular but often underutilized or improperly used platform. Founded in 2010, Pinterest has far more female users than male…
Read MoreCreating a Content Marketing Plan [Guide]
This guide will give you an easy, step-by-step process for creating a content marketing plan. You can use it to create an overall strategy for developing blog posts, which articles you want to share and highlight in social media, and to better understand your target market’s needs. We cover: What is Content Marketing and why…
Read MoreHow Colleges Should Use Facebook
This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Twitter and How to use Instagram or Pinterest as a college or university. Facebook is one of the largest and oldest social platforms. Most people have a profile and understand its purpose and how to post. However, using Facebook as…
Read MoreHow Colleges Should Use Instagram
This is part of our Higher-Education Marketing guide to Leverage Social Media and Increase Higher Education Prospects. You can also check out How To Use Facebook and How to use Twitter or Pinterest as a college or university. Check out the infographic, but make sure to learn more about how it all works below! Instagram has been around…
Read More3 Proven Strategies for Getting More Customers on Facebook
There are proven, tested ways for any business to be successful on Facebook. Do you ever wonder why your Facebook posts don’t seem to be bringing in more customers? Facebook is the third largest country on earth, but you cannot seem to get 20 people to raise their hands and buy something! (Before we go…
Read MoreHow To Create A Social Media Plan [Infographic]
Ready to create a social media plan for your college or university? This infographic will guide you through the process of developing your own successful plan. With this structure for your social media guide, you will engage social engagement with your brand and drive prospects! For more detail on each section of the guide, follow…
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