Why You Cannot Afford to Ignore Facebook (Infographic Monday)

Hi folks, We post infographics and larger articles on alternate weeks. Last week, we talked about 3 proven strategies getting more customers through Facebook and for making Facebook marketing work for your business. This week, we’re offering an infographic that shows just how large Facebook’s user base has become. And the short version is: Large.…

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The 3 Biggest Dangers of Social Media Marketing

Back in 2009, I wrote a piece about a post at Inside Higher Ed. Basically, they were trying to warn colleges of the dangers of getting mixed up in social media marketing and ran down a series of risks associated with marketing on Facebook combined with a nice “horror story” about an inept attempt by…

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