The Week in PPC – Episode 1

Welcome to the Week in PPC! In this episode we look at the share of search across Google, Bing, Yahoo, and AOL and make some recommendations about how to spend your pay-per-click ad dollars accordingly. (Spoiler alert: We still believe that getting things in order on the Search Network in Google’s Adwords platform is the way to go.)

Then we look at a new study about app interstitials and show you how to use this data to build stronger relationships with prospective students at your college or university. The digital side of higher ed marketing continues to present lots of great, new opportunities!