Welcome to The Week in PPC! Today we discuss Facebook’s announcement that they will begin using third party tools to verify video viewing statistics. Plus we look at the different ways you can pay for Facebook ads and the benefits of Facebook’s new option to bid on “viewable impressions.”

Second, we look at Google’s decision to roll out Google Forwarding numbers to Canada. For our friends up north, this is a huge boon! We also look at an underutilized feature of Google Forwarding numbers – Website Call Conversions. And we’ll tell you why you should be using them.

Download the Week in PPC Infographic as a PDF.